Create an Effective Landing Page to sell MORE online

Create an Effective Landing Page to sell MORE online.

Here is a check list of what you should consider when creating a landing page to convert better leads or visitors:

1. Compelling Headline

• Clear and concise: Communicate the main benefit or purpose of the page in one clear sentence.
• Attention-grabbing: Use strong, action-oriented language to capture interest immediately.

2. Engaging Subheadline

• Support the headline: Provide additional details that reinforce the headline’s promise.
• Address pain points: Highlight how your product or service solves a specific problem.

3. High-Quality Visuals

• Relevant images: Use images or videos that relate directly to your product or service.
• Professional quality: Ensure all visuals are high resolution and professionally done.

4. Strong Call to Action (CTA)

• Clear and prominent: Place the CTA above the fold and make it stand out with a contrasting color.
• Action-oriented: Use verbs like “Get Started,” “Sign Up,” “Download Now,” etc.
• Value proposition: Explain what the user will get by clicking the CTA.

5. Benefit-Oriented Copy

• Focus on benefits, not features: Explain how your product or service improves the user’s life.
• Keep it concise: Use bullet points and short paragraphs to make the content easily scannable.

6. Social Proof

• Testimonials: Include quotes from satisfied customers.
• Case studies: Share success stories and detailed case studies.
• Trust badges: Display logos of well-known brands you’ve worked with or certifications you’ve received.

7. Simple and Clean Design

• Minimalistic layout: Avoid clutter and keep the design clean and straightforward.
• Easy navigation: Ensure the user can navigate the page easily and find the CTA without confusion.

8. Mobile-Friendly

• Responsive design: Ensure the landing page looks good and functions well on all devices.
• Fast loading: Optimize images and code to ensure quick load times on mobile networks.

9. Lead Capture Form

• Essential fields only: Ask for the minimum amount of information you need.
• Position strategically: Place the form in a prominent location where it’s easy to find.

10. A/B Testing

• Test different elements: Experiment with headlines, CTAs, images, and other elements to see what works best.
• Analyze results: Use analytics to understand which version converts better and why.

Example Landing Page Structure:

1. Headline: “Transform Your Fitness Routine with Our Personal Training Programs”
2. Subheadline: “Achieve your fitness goals faster with tailored workout plans and expert guidance.”
3. Visual: High-quality image of a trainer working with a client.
4. CTA: “Get Your Free Consultation”
5. Benefits:
   • Customized training plans
   • One-on-one coaching
   • Flexible scheduling
6. Social Proof: Testimonials from satisfied clients, logos of gyms and fitness brands.
7. Design: Clean, professional, with the CTA button in a contrasting color.
8. Mobile Optimization: Responsive design with fast load times.
9. Lead Capture Form: Name, Email, Phone number, and a dropdown to select preferred training times.
10. A/B Testing: Running different headlines and CTAs to see which performs better.

Tools and Resources:

• Landing Page Builders: Unbounce, Leadpages, Instapage
• Analytics: Google Analytics, Hotjar
• A/B Testing: Optimizely, VWO

By focusing on these elements and continuously testing and optimizing, you can create an effective landing page that drives conversions and achieves your marketing goals.

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Francesca Di Filippo

Chief Marketing & Sales Officer @PMG